Privacy Policy
1. Introduction
This Privacy Policy explains how Scenario One / Di5B (“we”, “us”, or “our”) collects, uses, and protects your personal information when you use our websites, services, products, and applications (collectively, the “Services”).
We are committed to handling your personal data responsibly and in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR).
2. Information We Collect
We may collect and process the following types of personal information when you use our Services:
Information you provide directly
This includes information you submit when completing a diagnostic, registering for an event, requesting information, or contacting us. This may include your name, email address, telephone number, role, and organisation.
Assessment and response data
When you complete a diagnostic or assessment, we collect your responses to generate personalised insights, feedback, and recommendations.
Usage data
We may collect information about how you interact with the Services, such as pages visited, time spent, and features used. This helps us improve the relevance and effectiveness of our Services.
Device information
We may collect information about the device you use to access the Services, including device type, operating system, IP address, and browser type. This supports the security and performance of the Services.
3. How We Use Your Information
We use your personal information for the following purposes:
To provide and improve the Services
Including delivering diagnostic results, insights, and related advisory or coaching services.
To communicate with you
Including responding to enquiries, providing requested information, and sending administrative updates.
To send marketing communications (where you have given consent)
This may include insights, resources, event invitations, and updates relevant to leadership, executive transitions, and organisational development. You can opt out at any time.
To analyse and improve performance
Understanding how users interact with the Services to enhance usability, quality, and relevance.
To personalise your experience
Tailoring content, insights, and communications based on your interactions and responses.
To comply with legal and regulatory obligations
We do not sell your personal data to third parties.
4. Sharing Your Information
We may share your information with trusted third-party service providers who support the delivery of our Services (such as hosting, analytics, and communication platforms). These providers are contractually required to process your data securely and in accordance with applicable data protection laws.
We may also disclose your information if required by law, or where necessary to protect the rights, property, or safety of the Company or others.
5. Your Choices
You have choices regarding how your information is used:
Marketing communications
You can opt out of receiving marketing communications at any time by following the unsubscribe instructions included in our emails.
Cookies and tracking technologies
You can control the use of cookies and tracking technologies through your browser settings.
6. Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including providing services, meeting legal obligations, resolving disputes, and enforcing agreements.
7. Security
We take appropriate technical and organisational measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure.
8. International Transfers
Your personal information may be transferred to and processed in countries outside your country of residence. Where this occurs, we take appropriate steps to ensure your data is handled securely and in accordance with applicable data protection laws.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page.
10. Contact Us
If you have any questions about this Privacy Policy or how your data is handled, please contact:
Email: support@di5b.com
Last updated: March 2026